Bespoke perfume

How it works

Three steps, and your perfume exists in one single bottle.

You are not picking a perfume off a shelf. You answer a few questions, and we translate your answers into a formula.

Precision scales, essence bottles, smelling strips and perfumery raw materials

Step 1

You answer

A season, a material, a time of day, a memory. Simple questions, never technical. No knowledge of perfumery is required.

Step 2

We compose

Every answer calls for a material. You see the complete formula, top, heart and base, with the proportion of every ingredient, before you order.

Step 3

You receive

Weighed and blended by hand, then shipped within 48 hours in its case, with your formula sheet.

Our ingredients

Organic materials, chosen one by one.

Perfumery raw materials laid out in dishes: dried roses, lavender, resins, lemon zest, cloves and vanilla pods

We work with ingredients from organic farming: absolutes, essences and natural extracts. Every material is chosen for its purity and its hold, not for its price.

Our formulas comply with the European cosmetics regulation (EC regulation no. 1223/2009) and follow the IFRA standards that govern the use of fragrance materials on the skin.

And because a perfume should have nothing to hide: the exact composition of your bottle is shown to you before purchase, then supplied with it.

About us

A house that makes nothing in advance.

MIDENTIFICA does not release collections and does not keep bottles in stock. Every perfume is composed after the order, from the answers of one single person, then weighed and blended by hand in our workshop.

Our position fits in one sentence: you should know what you are wearing. That is why the complete formula, proportions included, is shown to you before you even order, something almost no perfume house agrees to do.

A perfume is not a product you pick. It is something you wear every day, something that stays on your clothes and in other people memory. It deserves to be yours.

The MIDENTIFICA workshop: marble worktop, essence bottles and perfumers at work

Frequently asked questions

What we are asked most often.

How long before I receive my perfume?

Your bottle does not exist before your order. It is composed, weighed and blended by hand, then shipped within 48 hours.

Do I need to know anything about perfume?

No, and that is deliberate. The questions are about your tastes and your memories, not about fragrance families or material names. Translating them into a formula is our job.

Is my perfume really unique?

It is composed from your answers, and from nothing else. Two people who answer differently do not receive the same formula, nor the same proportions.

Can I know the exact composition?

Yes, completely. The formula is shown before purchase, with the percentage of every material and of the carrier. The sheet is then slipped into the case with the bottle.

Which sizes do you offer?

Three: 30, 50 and 100 ml. The formula and the proportions stay the same, only the quantity changes.

Can I give it as a gift?

Yes. Say so at the very first question: the questionnaire then rewrites itself around the person you are giving it to. You can then write a message, which we print on a card slipped into the case, against the bottle.

Can I change my answers?

At any point before you confirm. Every step has a Back button, and the final summary lists all of your answers.