Our Story

The MIDENTIFICA perfume laboratory in Paris

Our story · Paris, since 2012

A family house,
a laboratory in Paris.

We have been composing perfume here since 2012. Not collections. One bottle at a time, for one person at a time.

Almost every perfume you can buy was designed to please the largest possible number of people. Ours is designed to suit one.

01

Where it began

The laboratory opened in Paris in 2012. It is a family house, small on purpose: the same hands weigh the formula, fill the bottle and write the label.

We never built a collection. There is no bestseller here, no seasonal launch, no bottle waiting on a shelf for someone to walk past it. Nothing exists until somebody answers the questions.

What we kept from those first years is the way of working — by hand, in small quantities, and slowly enough to get it right.

A formula being written by hand at the laboratory bench

A perfume is worn on skin and remembered by the people who love you. It should belong to no one else.

2012

The year the laboratory opened, in Paris

120+

Materials on the shelves, natural and synthetic

3

Formats — 30, 50 and 100 ml

1

Person each bottle is composed for

Shelves of amber bottles of perfume materials

02 · The materials

A hundred and twenty ways to say something.

Floral absolutes, precious woods, citrus, resins, and the synthetics that modern perfumery cannot do without. Your answers decide which of them meet, and in what proportion.

We print that proportion on your label. You should know what you are wearing, down to the percentage — it is your formula, not a secret we keep from you.

Your bottle does not exist yet.

It will be composed after you order, from your answers, and from nobody else’s.

Compose my perfume →